"Man can do what he wants, but he can't want what he wants." - Arthur Schopenhauer
01:36
YouTube
Prospect Theory (explained in a minute) - Behavioural Finance
Prospect Theory deals with the irrational way we process information, valuing gains and losses differently (with losses having a more profound effect on our happiness than gains) and the subsequent decisions we take. Find out more at www.behaviouralfinance.com